Keynotes

Dallas

Event Highlights:

Strategic Updates

Discover key developments in the Tricentis Product Suite and our 2025 roadmap.

Partnership Insights

Explore our latest collaborations with SAP and Oracle for business growth.

Interactive Sessions

Compete in a live testing challenge during our half-day Business Simulation.

Unlock Opportunities

Network with Tricentis leaders and industry peers to explore new resources.

Strategic Updates

Discover key developments in the Tricentis Product Suite and our 2025 roadmap.

Partnership Insights

Explore our latest collaborations with SAP and Oracle for business growth.

Interactive Sessions

Compete in a live testing challenge during our half-day Business Simulation.

Unlock Opportunities

Network with Tricentis leaders and industry peers to explore new resources.

Zack Kass

Zack Kass is an advisor, futurist, keynote speaker, and the former Head of Go-To-Market at OpenAI. 


At OpenAI, Zack led the teams responsible for sales, partnerships, and customer success, turning the company’s cutting-edge research into real-world business solutions. He has personally advised executives across dozens of industries on deploying AI at scale.


As an executive business advisor, Zack now works with Fortune 1,000 boardrooms and leadership teams—including Coca-Cola, Morgan Stanley, and Amgen—to help leaders navigate the rapidly evolving AI landscape.


Zack’s mission is to ensure individuals, businesses, and governments are active participants in the AI-powered future by making the technology both understandable and actionable. He is recognized as one of the foremost thinkers in applied AI, with his insights featured in Fortune, Newsweek, Entrepreneur, AdAge, and Business Insider.


Beyond his advisory work, Zack also supports AI education and research at the University of Virginia. He holds a BA from the University of California, Berkeley, and currently resides in Santa Barbara, California.



Celebrity Keynote: Emmitt Smith

Don’t miss your chance to see Emmitt Smith live at Tricentis Transform on Thursday, August 20, 2026, from 3:00 PM to 3:30 PM.


Emmitt Smith, businessman and entrepreneur, leads several companies spanning real estate, construction, technology, and renewable energy.  His current businesses include E J Smith Enterprises; E Smith Legacy, a premier real estate development firm; E Smith Advisors a majority-owned joint brokerage firm in partnership with Newmark Knight Frank, a globally recognized real estate advisory firm; EJ Smith Construction, a Dallas-based commercial and civil construction management and general contractor; PROVA Group, Inc., an enterprise providing technology based authentication solutions for memorabilia and high value items; and Notable Live!, a mobile social media platform connecting celebrities and notables with their fans. 


Prior to his business career, Mr. Smith played in the National Football League for the Dallas Cowboys and Arizona Cardinals, earning such accolades as the NFL's All Time Leading Rusher, Super Bowl XXVIII MVP and induction into the NFL Hall of Fame. 


Mr. Smith earned his bachelor's degree from the University of Florida, where he played football for the Florida Gators. 


See Emmitt Smith as he takes the stage to share hard-won lessons on leadership, resilience, and sustained excellence from both the field and the boardroom. 


Special Guest Keynote: John Acuff

Join us for a Special Guest Keynote: The AI mindset with Jon Acuff, Wednesday, August 19, 2026, from 3:00 PM to 3:45 PM.


Jon Acuff is a New York Times bestselling author of 11 books. His titles, including Procrastination Proof, Soundtracks, Finish and All It Takes Is A Goal, have sold more than one million copies. 


Named one of Inc.’s Top 100 Leadership Speakers, he’s delivered keynotes to companies such as Microsoft, Walmart, and Comedy Central. Host of the popular podcast All It Takes Is a Goal, Jon has inspired hundreds of thousands of people to overcome overthinking and finish what matters most. 


Jon lives outside of Nashville with his wife and two daughters. 


Session topic: The biggest obstacle to doing your best work in the age of AI isn't the technology — it's overthinking. New York Times bestselling author Jon Acuff shares research-backed strategies for replacing the five broken thought patterns most commonly stalling teams right now with ones that generate curiosity and momentum instead. His Soundtracks framework gives leaders and their teams a simple, proven approach to moving forward with confidence, no matter where AI goes next.

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Speakers

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